Yulia Belozersky

Writer. Storyteller. Editorial Director.

I help brands, companies and people chisel ideas into messages that sound good and mean something real.

I have years of experience in fashion, lifestyle, brand marketing, content creation and copywriting.

I am drawn to simplicity, elegance and edge above all else.

I use words to uncover inspired human truths about who you are or want to become.

I imagine stories for luxury, lifestyle and millennial brands like Kate Spade, Michael Kors, Gorsuch, Tech Open Air Berlin, INSCAPE meditation, Tropic of C, AU|rate and many startups.

I am based in Manhattan.

 

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What I Do

BRAND VOICE

Establish a true-to-you tone, vocabulary and style that ensures your unique personality comes across everywhere people interact with your brand.

 

EDITORIAL STRATEGY

Define the “big picture” brand story, content pillar themes and ideas, collaborations, editorial guidelines, calendars and detailed execution plans across your site and social media platforms.

 

STORYTELLING

Curate fun, full-fledged campaigns and bite-sized stories that elevate the brand and result in culturally-relevant, human-centric experiences.